Case Day – Heineken (April 9)

This year, we will host the first edition of the Heineken Case Day! During this day, you will experience what it is to work with the number two brewer in the world, which has operations in over 70 countries globally. You will work on an extensive case, together with 24 ambitious students and representatives from Heineken. The case will be about a local beer of Heineken. Together with your team you will brainstorm about the positioning of the product. It is important to take several aspects into account, such as: Sales, Trade Marketing, Marketing, Finance and route to market. The idea of the winning team will be realized (if approved) with help of the brewer and accountmanager!

Due to the most recent developments with regards to the spread of the COVID-19 virus (Coronavirus), we have decided to cancel the Heineken Case Day on April 9. Instead of the Case Day, Heineken will provide an online company presentation (in June). Note: this company presentation is only open for students that registered for the Heineken Case Day. If you have any questions, please do not hesitate to contact us!

At the Heineken Case Day you will:

  • Spend the entire afternoon with Heineken
  • Get challenged by an extensive case with 24 motivated students
  • End the day with a nice informal drink
  • Meet the representatives of Heineken in an informal way


12:30 – 13:00 Registration
13:00 – 13:30 Company Presentation
13:30 – 16:00 Case
16:00 – 17:00 Informal drink

General Information

Costs €3
Dress code Business Casual
Location Faculty Club
Open for Dutch students
Selection CV

Register here!